2025 WILL BE SPECIAL FOR DAKAR FOUNDATION AS WE’LL BE TAKING A BYTE OUT OF GEN. AI ADVERTISING W/ SOCIAL GOOD…

Kevin Clark, Crenshaw District, December 26th, 2024

AI is the foundational technology at the core of our creative youth agency…

What kind of creative-technologist will you be? Dakar will be an agency to ideate and innovate our clients storytelling to drive thought, emotion & a call to action on a scale almost unimaginable until now. Our aim is to create something evergreen and easy to use for students. pic.twitter.com/2hsqmqWdWI

— Kevin Clark (@Homageusa) December 25, 2024

Happy Holidays from Dakar to all of our fellow creative techies…From uncovering new insights into data, to responsive content personalization on an unprecedented scale, AI-first marketing teams deliver a world of new relevance to audiences and ROI for entire organizations.

Getting there requires wide-scale transformation and is best guided by the people who use these tools every day to lead enterprise implementations, custom automation, and fine-tuned AI tools and training for your people. That’s what Dakar will do in leading our apprentices in generative AI campaigns for them, by them…

Dakar is launching an Augmented Reality Boot Camp Thursday January 16th @ HARTBEAT Studios. We'll take the creative-tech economy by storm by producing campaigns, cheaper, faster, more creative utilizing Social Good via our Cal Opportunity Youth Pre-Apprenticeship candidates. pic.twitter.com/yotUbkr5pB

— Kevin Clark (@Homageusa) December 24, 2024

Dakar is creating an AI-centric managed creative service that streamlines
how humans and machines work together to produce marketing content and optimize performance, and data mining for our clients to meet the changing needs of consumerism. We’re working on a tool that provides better match-making between job hirer’s and job seekers.

Ran into Benjamin Grimes, General Manager@ Samy's Camera this week, and he mentioned the advancement of AI on content creation, and he cited the new Adidas Spec Ad created using Mid Journey pic.twitter.com/kaibc0szyC

— Kevin Clark (@Homageusa) December 24, 2024

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A post shared by Blair Vermette (@_blairvermette)

SOME OF THE ADVANTAGES OF USING GEN AI TOOLS FOR CAMPAIGNS

✅ Personalization and Targeting: Generative AI is a revolution, not just a trend! With it, advertising isn’t just casting a wide net—it’s more like using a smart magnet that knows exactly what your customers want. Imagine ads that speak directly to each person, almost like they’re crafted just for them—because, in a way, they are.

Runway's Gen-3 Alpha is an advanced AI model for video generation.

It generates intricate videos featuring complex scenes, offering cinematic options and artistic directions. It particularly shines in crafting photorealistic videos that exhibit natural movement for activities… pic.twitter.com/iwNhvrrYqH

— teslaway®️ (@tslaway) December 24, 2024

✅ Creative Automation: Ever dream of an endless fountain of fresh, stunning ad content while you sleep? Generative AI is making this dream a reality by taking the heavy lifting out of creativity. Now, you can churn out eye-catching visuals and copy that intrigue and delight, all without burning the midnight oil.

Can you believe this is entirely AI generated?
My personal ranking of AI models now:

AI Video:

1. Google Veo 2
2. Hailou AI (MiniMax)
3. Kling 1.6
4. Runway Gen 3
5. Pika 2.0
6. Luma
7. Sora

AI Image:

1. FLUX 1.1 Dev
2. Midjourney V6.1
3. Ideogram V2
4. Grok
5. SD 3
5.… pic.twitter.com/K1doWXVbeE

— Sachin Kamath (@DesigningFlow) December 21, 2024

✅ Improved Measurement and Optimization: If ads were puzzles, Generative AI would be the savvy friend who helps you put them together in record time. We’re talking about a tool that not only tracks how your ad’s doing but also tweaks it in real-time for better results.